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Here’s an innovation story that follows a very familiar plot line, but the plot is so important that it provides an important reminder.

In an interview with a company’s new CEO, a reporter tells us, the company has … “combined breathtaking engineering to create a whole bunch of amazing prototypes.  But they rarely make it to market.  That’s because, over the last two decades, its culture has grown so competitive and insular, more consumed with getting and protecting an edge than pushing into riskier new businesses.”

Does this sound familiar?  It’s the story of almost every successful business, where the balance between protecting the established core markets, and pioneering new ones, becomes a high stakes poker game played inside the company, with various camps competing for innovation, development, and marketing resources, and the established units almost always win.

The article goes on to say … “People were motivated to produce things they knew their managers would like, rather than take risks on new ideas that might fail.  The company’s money-minting core offerings sucked up talent and attention while newer ideas got overlooked.”

But what we all know is that the established units win for a while, until major shifts in the market leave them flat-footed.  In fact, this situation is so common, the reporter goes on to note that “It has become accepted wisdom in Silicon Valley that large, successful tech companies can’t reinvent themselves.  Many have attempted to engineer comebacks, and the industry is teeming with failed empires that have evolved into middling businesses on the decline.”

Is this a story about HP?  Or Blackberry?  Or Yahoo?  It could be any of those.

Actually, though, this article is about Microsoft.  It’s a great piece in the latest Wired, a profile on the new CEO Satya Nadella.  The article is quite sympathetic to Nadella’s task, and frames him as a smart and sensitive executive who could well succeed in the monumental task that he is confronted with.

Nadella himself describes three layers of critical organizational performance, Concepts, Capabilities, and Culture, and notes that while Microsoft is awash in great concepts, “You need a culture that is fundamentally not opposed to new concepts and new capabilities.”

While “Not fundamentally opposed” puts the bar pretty low, he has a good point, and it certainly frames the work that he wil need to be doing in the coming weeks and months.

The next article that I’d like to read is about the how.  That is, How does Nardella expect to achieve this in the Redmond behemoth?  The Wired article unfortunately doesn’t say much about that.  But we do.  This is squarely in the InnovationLabs competence area, and we’ve written about it extensively, including in the two books mentioned to the right, Agile Innovation and The Innovation Master Plan.

Among the case studies we cover in Agile are Wells Fargo, Nike, and NASA’s Apollo Program, each tackling a different variation on the same situation, and each providing new insights.

At Wells Fargo, it’s about how to take risks in a highly regulated and controlled banking environment that is nevertheless subject to monumental forces of change; Steve Ellis gives us the metaphor of snowboarding to explain how he makes the organziation move faster.

At Nike, it’s about pushing a massive volume of new products out into the market, and then listening carefully to find out where there is resonance, and shifting even the brand identity when the company and the market become out of sync.

And for Apollo, it’s about how thousands of engineers and scientists created something of monumental scale, something that had absolutely never been done before – the moon landings – while balancing innovativeness and control.

Nadella is facing a task that has elements of all of these stories, and we will be fascinated to witness the new chapters as time, history, and the market write them.

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PHOTO:  Buzz Aldrin on the moon.  Photo by Neil Armstrong.  Courtesy of NASA.

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Innova-Con Innovation Conference

by Langdon on January 25, 2015

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You’ve undoubtedly noticed that the world is changing, and quickly.  We took this photo in an airport a few years ago, and now here it is 2015 and lo and behold, they were pretty close to right on.  Perhaps this may stimulate you to ask yourself if you’re now prepared for 2020?  Of course this is in an ongoing effort for all of us – we read, study, dialog, and explore the future.  And many of us get a lot of value by attending conferences to learn the latest thinking and ideas from practitioners and thought leaders.

Coming up in a couple weeks is the Innova-Con Conference in Houston, held by the International Association of Innovation Professionals. It’s a great opportunity to learn the latest thinking from a very powerful group of innovation leaders in business, consulting, and academia.

Speakers will include leaders from Cisco, Oxford Creativity, Bristol-Meyers Squibb, Vibram, BMGI, Fidelity, Illinois Toolworks, InnovationLabs, and a long list of others as well.

TRIZCON2015, the 14th annual international conference on TRIZ (Theory of Inventive Problem Solving) will be held in conjunction.

InnovationLabs is sponsoring the conference, and readers of this blog are eligible for a 10% discount on registration. Just enter InnovaLab15 in the discount box when you register.  See you there!

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Innovation Training Around the World … and in Thailand

January 11, 2015

Suppose that you are a leader in your organization, and that you would like to unleash the creative potential of all the people throughout the organization.  Is that not one of your goals?  Almost certainly it is.  One of the most impactful actions that organizational leaders can take to do so is to examine the […]

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Cities, Innovation, and the Future

October 27, 2014

Innovation is intimately linked with cities. This occurs for many reasons, many of which are entirely obvious. People congregate in cities, and through experiencing problems and sharing ideas for how to solve them, innovation comes about. There are suppliers and experts and scholars and materials and tinkerers in cities in abundance, so questions can be […]

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Driven to Death by the Rate of Innovation

September 18, 2014

We recently had a fascinating meeting with a prominent venture capitalist based in Palo Alto, and during the course of our conversation about the pressures that his portfolio companies are under he used a fascinating phrase to describe the tech industry as a whole.  He said that the lagging companies, many of which are not […]

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Arrogance, Risk, and Resources (Or, How to Avoid Unpleasant Surprises)

July 20, 2014

There was recently a small article in The Economist highlighting the growth of Airbnb, the residential room-sharing service, that like Lyft and Uber, is disrupting a traditional industry.  The short piece explores how Airbnb is growing, and discusses how much of a threat this may become to hotel chains.  The signals to date are mixed, […]

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