You are here: Home & Blog » Anticipating the Future » Concept Cards™ – Innovation Tool for Developing Insights

Concept Cards™ – Innovation Tool for Developing Insights

by Michael on August 14, 2010

In a recent newsletter I wrote about one of the tools we use in innovation consulting engagements to help client teams develop insights. The following short video will introduce you to Concept Cards™ – single frame documents that make complex concepts accessible and usable in the planning process.

Imagine having a hundred or several hundred concepts from in and around your business and industry, from the environment, from psychology, from business models, and from management theory to combine and recombine – to play with to stimulate creative conversation and insight. That could be invaluable to helping to create the innovative products and services needed to be a leader in your industry.

I’m interested in your feedback. What’s your first thought when you think of Concept Cards as an innovation tool?

and what’s your favorite innovation tool?

Main Content

Be Sociable, Share!
Martin Krogh August 24, 2010 at 8:36 am

I am in the midst of developing a workshop on innovation. I have been looking at various tools out there that various organizations use to develop products and services for the future. One of those is IDEO’s methodology cards.

I have purchased there cards but am also very intrigued in yours concept cards but am still not exactly sure how they work, despite watching your video.

Do you have a few cards that I can see and a further description on how they work? I would certainly share the source of those cards in my workshop. Thank you.

Comments on this entry are closed.

{ 1 trackback }

Previous post: Business Model Innovation Step 3: The Customer Experience

Next post: What’s the Right Person Worth in the Knowledge Economy? Ask Mark Hurd.