Korean
Edition
4th
Generation R&D
Managing Knowledge, Technology, and Innovation
By
William L. Miller and Langdon Morris
Overview
One
of the most difficult issues facing today’s organizations
is the problem of innovation. Although commonly denied in public,
the problem is discussed at length and deeply lamented in private,
where top managers acknowledge that their corporations are failing
at innovation, and particularly at making the substantial leaps
that are required for discontinuous innovation. To manage innovation
effectively, a complete rethinking of innovation is required.
This new model is 4th Generation R&D. 4th Generation R&D describes the transition to new ways of doing business in a knowledge-based economy that offers new learning opportunities for individuals and new ways to achieve more agile resource deployment throughout society.
As a critical factor in this environment, innovation is many things. It is inspiration and creation; it is renewal; it is ambiguity and the tension of change in the learning process; and at its best it is also a journey of discovery. 4th Generation R&D aspires to all of these, as here you are invited to consider a new approach to innovation that offers a new perspective on many of the critical issues facing managers in the challenging markets of today and tomorrow.
Praise
for 4th Generation R&D:
"A sweeping and insightful analysis of an
architecture for innovation in the knowledge economy. Technologists,
strategists
and
organizational architects will all find this book worth reading,
as will students of the modern organization."
John
Seely Brown
former Chief Scientist, Xerox Corporation
"4th Generation R&D is an important work that takes us to the next level of understanding of R&D and innovation in the knowledge-based enterprise. Among its most valuable contributions is its discussion of key organizational structure and process issues that are critical to success in today's competetive markets. 4th Generation R&D will undoubtedly become a standard reference in the fields of R&D, innovation and knowledge management."
Alden
S. Bean, PhD.
Director, Center for Innovation Management Studies, and
Kenan Professor of Management and Technology
Lehigh University
"4th Generation R&D is a tour de force. Its sweep, depth, and use of graphics are all truly remarkable (not to mention its command of the literature on innovation). The distinctions between continuous and discontinuous innovation -- and between tacit and explicit knowledge -- are fundamental."
John
Yochelson
President, The Council on Competitiveness
"The new realities of competition beg a new approach to innovation and R&D; 4th Generation R&D answers that challenge. With lucid argument and detailed case-studies, 4th Generation R&D sketches a powerful new paradigm for planning and managing innovation. Every manager concerned with innovation and its role as a strategic resource -- that's to say, every manager -- will profit from this new understanding."
Lawrence
Wilkinson
President
Global Business Network
Table
of Contents
Introduction: Innovation in Crisis
- 4th Generation R&D
- Competitive Architecture: The External Framework
- Organizational Capability: The Internal Framework
- The Knowledge Channel and Market Development
- Managing Knowledge and Financial Assets
- Organizational Architecture
- Organizational Capability Development
- The Innovation Business Process
Notes
Index
Excerpts
from 4th Generation R&D
