• What is the scale of the Center for Working Families?
• Who is the Center for Working Families for?
• If this is a Center for Working Families, what are the services we offer?
• What differentiates this center?
• Who is the target population?
• What is the entry gate?
• What are our services?
• Where are working families spending their money?
• How can the center provide real services?
• How would we attract customers?
• How else can we get people in the center?

One way to get people in is to provide the services they need. Like check cashing. If we provide check cashing, we can get people in a few times a week. These people do not have a lot of time. Our services have to save them time.

What can we bring to the table that is different? That is the magic. Many of these services exist but they are in five different locations. We have to make it possible for them to come and connect to us. The Center for Working Families needs to be a place where they feel comfortable coming back to. This is not an interim place to go. This needs a place for the community to come to and not just the poor people.

This is a mix between social work and marketing. This has to be an organic relationship. We have to follow the customers and understand what they need.

We need to take what we did yesterday and build on it. Our activities need to create meaningful relationships. Build a place where people come to build relationships, transform their lives, and give back.

What are the competing models out there? What does the market tell us? Throw the models out and see what works.

We want the three sites to tell us what they want. The purpose of this meeting is to understand this concept. We want to make sure all the arguments are on the table.

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