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Innovation Workshops
Why Innovation?
Does your company understand the new rules of globalization? The global economy is developing rapidly; new industries are emerging, new companies are emerging raising levels of efficiencies, productivity and competition, and gradually the rules of the marketplace are changing.
Leading companies in around the world understand how innovation creates more sales, more profits, and better ROI, because only innovation can provide sustainable competitive advantage, and thus it is the only sure way to create or sustain leadership.
The Workshop
Now offered around the world, this entertaining, dynamic, and interactive workshop will provide you with the practical knowledge you need to begin transforming your company into an innovator and a leader.
You will use our unique and proprietary Innovation Scorecard assessment tools to measure the current innovation capacity of your organization, and then you’ll develop a customized action plan to turn your knowledge into meaningful action that will make a difference in your company.
Who Should Attend
This workshop is for top managers, marketing staff, R&D staff, and high potential individuals who are leaders in their own organizations and need to know how to help their companies differentiate themselves in their markets and in the Global economy. The workshop is dynamic and fast-moving. You will be entertained and challenged, with new ideas and insights that you can take back to your company and begin applying the next day.
The Curriculum
Innovation and the Global Economy
What is innovation and why it matters so much to the success of your company and your nation. Innovation to increase revenue, ROI, and profits. The principles of innovation, key definitions, and the important question to ask about your company and your industry.
Obstacles to Innovation
The 12 most significant obstacles to innovation: What they are, why they must be overcome, and how to overcome them.
Innovation Strategy
The 2 best top-down innovation strategies that work best; the four bottom-up approaches to innovation that enable the entire organization to participate in becoming innovative.
Research
How to manage cost-effective research; what to research; and when. Ethnographic research methods, focus groups, and market testing. Managing continuous and discontinuous innovation.
High Performance Organizations
The four critical organizational factors that you can put in place to support the innovation culture. How to reward success and when to reward failure.
Vision
The role of top management in creating an innovation culture and supporting effective organizational changes. How to pay attention to surprises.
Creativity and Innovation
The principles of creativity and the role of creativity in innovation and how everyone can develop it. Techniques for enhancing creativity. Solving complex problems in hours or days instead of months.
The Global Economy
The most promising methods that companies can use to compete in the global economy.
contact: Langdon Morris by email at lmorris@innovationlabs.com
or by phone: 925.934.1786
