or

Purchase The Knowledge Channel from iUniverse (ondemand publishing).

Japanese Edition
Fujitsu Institute of Management, Tokyo
September 1998

French Edition
La chaîne de la connaissance
Stratégies d'entreprise pour l'Internet

Preface de Francis Lorentz

Editions Village Mondial, Paris, May 1998

The Knowledge Channel
Corporate Strategies for the Internet
By Langdon Morris
iUniverse, 1999
105 pages; 32 illustrations

Description
Written and published before the Internet boom and bust, this prophetic work presents the key strategic issues facing corporate leaders as they struggle to understand the Internet and its impact on their organizations.

Provides a detailed discussion of the technology, the commercial possibilities, and the social phenomenon, and the strategic patterns that emerge from new technology.

As it matures, the internet poses unique challenges to old ways of doing business even as it promises to have enduring impact on the way that business is conducted worldwide. The report offers valuable insights into:

• Internet growth
• Technical foundations
• New market segments it creates
• Promising opportunities, and
• Development over the long term

Praise for The Knowledge Channel

"An excellent wake-up call to any company that doesn't appreciate or hasn't planned for the impact of the internet on electronic commerce and business communication."

Ron Maheu
Chairperson, National High Tech Group Coopers & Lybrand

"An excellent and comprehensive treatment of this very dynamic and evolving component of one of our new market opportunities. I have recommended it to key executives at Pacific Bell and SBC."

Armando R. Marquez
Former Director, Strategic Workforce Planning Southwestern Bell

"An impressive analysis. A work of substance and balance."

Benjamin Compaine
Senior Research Professor, Pennsylvania State University

"A visionary document."

Thomas McGann Former NYNEX Executive

"Way out ahead of a lot of the thinking on the Net."

Benjamin Fuller
President, eBizApps.com

A fundamental treatment of the present and future impact of information technology dynamics on established markets, and the need for business executives to pursue and embrace IT thinking into their strategic planning. Your clear understanding and treatment of the movement toward differentiation markets and your long-term view of how the Internet will foster the shift of power to customers is brilliant."

Paul De Baldo
President, Corporate Strategic Partners

Table of Contents

1. Introduction
Purpose of this report
The organizing model
Summary of key points

2. The new economy: The knowledge age
The shift to values

3. The new interactive marketplace
A new mass medium
The information business
The technical infrastructure
The future of television
The pivotal technical issue: Bandwidth
A new kind of marketplace
Survey of internet applications
The knowledge channel

4. Implications for corporate strategy
A structural model of economic change
Increasing returns

5. The view forward
The long term
The short to medium term

Summary
Appendix: Technology
Notes
Index
About the author

Excerpts from The Knowledge Channel

• The purpose of this report

• Implications for Corporate Strategy