Permanent Innovation

The Essential Guide to the Strategies, Principles, and Practices of Successful Innovators
by Langdon Morris

Overview

Innovation is the process of creating new ideas and turning them into new business value. 

Permanent Innovation is the process of doing it continuously, by developing an organizational culture that embraces innovation as a core value, practices innovation as a core methodology, and produces innovation as a consistent output.

The notion of permanent innovation may at first be startling, in that the concept of permanence implies stability and the absence of change, while the concept of innovation implies constancy of change and novelty.  Combining these two, however, yields an important hybrid, the practice of innovation not as an occasional occurrence, but as a regular process of value creation and organizational adaptation.

Permanent innovation thus contrasts with random, intermittent, or one-shot innovation processes, none of which are sufficient in today’s markets.  In these times of accelerating change and increasing competition, Permanent Innovation is indeed an absolute necessity, and in fact these principles are contributing significantly to the success of leading companies around the world.

Table of Contents

Part 1 Innovation Foundations

Chapter 1: Great Ideas, Great Innovations, Great Businesses
Chapter 2: Innovation & Strategy: The Nature of Change and the Necessity of Innovation
Chapter 3: The Essential Definitions

Part 2 Permanent Innovation Methodology

Chapter 4: Creativity: Methodology for Great Ideas
Chapter 5: Great Choices: Targeting
Chapter 6: Great Innovations: Transforming Great Ideas into Business Value
Chapter 7: Great Planning: Market Development

Part 3 Innovation Culture and Infrastructure

Chapter 8: Creative Methodologies in the Innovation Process: Inside the Black Box
Chapter 9: Great Businesses & Permanent Innovation:
Normalizing the Innovation Culture, the Innovation Organization, and High Performance
Chapter 10: The Innovation Infrastructure

Part 4 Your Innovation Action Plan

Chapter 11: Doing it: 38 + 1 great ideas to get started with