The Knowledge Channel
Corporate Strategies for the Internet
By Langdon Morris • iUniverse, 1999 • 105 pages; 32 illustrations
Description
Written and published before the Internet boom and bust, this prophetic work presents the key strategic issues facing corporate leaders as they struggle to understand the Internet and its impact on their organizations.
Provides a detailed discussion of the technology, the commercial possibilities, and the social phenomenon, and the strategic patterns that emerge from new technology.
As it matures, the internet poses unique challenges to old ways of doing business even as it promises to have enduring impact on the way that business is conducted worldwide. The report offers valuable insights into:
- Internet growth
- Technical foundations
- New market segments it creates
- Promising opportunities, and
- Development over the long term
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