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CASE STUDIES
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In today's complex markets, strategy is rarely expressed in a simple idea or a single initiative. Instead, leading companies create and execute portfolios of strategies. Over time, these activities take on varying importance as conditions change, enabling strategy itself to evolve to fit the changing landscape. Similarly, strategy creation is not just a matter of making a few positioning decisions at the top of an organization, converting them to a plan, and then rolling it out. Strategy creation often works best as a collaborative activity, when many people are involved in mapping the competitive environment, articulating the opportunities, and devising the best methods for seizing them. Their participation, understanding, and enthusiasm are essential to success.
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