Strategy Design develops the executive level mandate for large scale organizational change

Strategy Design is a process of finding and capturing the best possible positions in the competitive landscape. It is a systemic and systematic approach developed by going to the roots of strategic thinking.

Strategies are articulated around the concept of "fitness landscapes" that describe the overall terrain of the competitive marketplace. The purpose is to identify the most advantageous positions in the terrain, and once these positions are identified, to define a transition pathway from whatever position the organization occupies today, to the new, better position.

Our process of strategy design examines four areas of positioning: the strategic hypothesis, the competitive landscape, the organizational response index, and the organization's capabilities to transition and adopt new strategies. Solution-building is then a process of finding the most effective positioning and figuring out how to get there. We call this the Accelerated Strategy Design.

The Strategy Design is therefore a process of bringing innovation to the level of corporate strategy.